The Cobra Experience

It is the promotion, conservation, education and preservation of the cars produced by Shelby American that is the linchpin of the Cobra Experience. In the early ‘70s, Drew Serb, founder and curator, was captivated by the Cobra and started his journey of restoration and dedication to this special car. Through the years he gained experience in Cobra repairs and amassed an enviable spare parts, artifacts, and memorabilia inventory. He wanted to share these increasingly rare cars with the public and was able to transform his passion for the cars into the Cobra Experience. The Cobra Experience is a 25,000 SF museum located in Martinez, CA, and showcases original Cobra’s, Shelby Mustangs, Daytona Coupe, GT40, King Cobra, Sunbeam Tigers and a Lotus. Currently there are 24 cars on display, but this number fluctuates month to month. There are engine and wheel displays, posters, photos and a shop scene as it was at Shelby American in the 60’s. Unique to the museum is a 40-seat surround sound theater which features a HD film about the cars and about the Ford and Shelby American story.